Building Impact since 1990

Perminder Chohan

Entrepreneur | Best-Selling Author | Emmy-Winning Producer | Philanthropist

Inspiring communities through leadership, literature & legacy.

Perminder Chohan portrait
Portrait of Perminder Chohan

1990

Arrived In Canada

about Perminder

The Canadian Dream - Built Through Determination

Perminder Chohan arrived in British Columbia from India in 1990 with a dream to make a difference. From working in a plastic factory to founding Lifewise Financial Group, his journey is a testament to resilience and purpose. Today he leads seven offices, has mentored over 600 financial advisors, and is recognized globally as an author, Emmy-winning producer, and philanthropist.

25+

years in financial services

Values & Vision

Transforming Lives Through Finance, Story & Services

My Values

Genuine. Honest. Trustworthy. These three principles have guided every decision in Perminder's life and career.

Perminder Chohan celebrating with his Desjardins team
Perminder and Deep Chohan presenting a cheque to the Royal Columbian Hospital Foundation

My mission

To empower individuals through financial literacy, inspiring storytelling and community-driven philanthropy.

PERMINDER CHOHAN

“If you want something, sometimes you get a different answer from your heart and your brain.”

Portrait of Perminder Chohan
Perminder Chohan holding Uncommon, co-authored with Brian Tracy
President & CEO · Author · Producer · Philanthropist

Perminder Chohan — The Man Behind the Mission

Perminder Chohan arrived in British Columbia, Canada in 1990 as a young immigrant with nothing but a vision and determination. His early years were defined by hard work — operating machinery in a plastic factory on night shifts, running his own plumbing company, and managing cellular phone stores.

In the late 1990s, a chance encounter at a financial planning interview changed everything. Within just six months of joining the RESP industry, Perminder became the #1 agent nationally. That spark ignited a career that would span decades and touch thousands of lives.

Today, Perminder leads Lifewise Financial Group Inc., a thriving firm with seven offices across BC operating under Desjardins Financial Security Independent Network. He served as Desjardins’ top recruiter in Canada for six consecutive years, growing his operation by 20% every year and personally mentoring over 600 financial advisors.

Book Collection

Uncommon — Dreams With Deadlines
Performance 360 Success
Leo Learns About Life
My 10 Secrets To Success
Bestselling Author & Emmy-Winning Producer

Stories That Inspire. Books That Transform. Films That Change Lives.

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Bestselling Books — Solo & Co-Authored With Global Icons
Philanthropy & Community

Building a Better Tomorrow Through the Perminder Chohan Foundation

Founded in 2018, the Perminder Chohan Foundation is dedicated to supporting education, health, and poverty alleviation across Greater Vancouver. From providing a $20,000 endowment scholarship at Kwantlen Polytechnic University to actively supporting over 36 charities — including the Surrey Food Bank, Canadian Cancer Society, and Heart & Stroke Foundation — giving back is at the heart of everything Perminder does.

President & CEO - lifewise Financial Group Inc.

Leading one of BC's most respected financial firms with 7 offices.

Founding director - Perminder chohan foundation

Supporting education, health & poverty alleviation since 2018.

Director - South Asian Business Association

Championing South Asian entrepreneurs across Greater Vancouver.

Awards & Recognition

A Legacy of Excellence — Nationally & Internationally Recognized