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Entrepreneur | Best-Selling Author | Emmy-Winning Producer | Philanthropist
Inspiring communities through leadership, literature & legacy.
Arrived In Canada
Perminder Chohan arrived in British Columbia from India in 1990 with a dream to make a difference. From working in a plastic factory to founding Lifewise Financial Group, his journey is a testament to resilience and purpose. Today he leads seven offices, has mentored over 600 financial advisors, and is recognized globally as an author, Emmy-winning producer, and philanthropist.
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Genuine. Honest. Trustworthy. These three principles have guided every decision in Perminder's life and career.
To empower individuals through financial literacy, inspiring storytelling and community-driven philanthropy.
“If you want something, sometimes you get a different answer from your heart and your brain.”
Perminder Chohan arrived in British Columbia, Canada in 1990 as a young immigrant with nothing but a vision and determination. His early years were defined by hard work — operating machinery in a plastic factory on night shifts, running his own plumbing company, and managing cellular phone stores.
In the late 1990s, a chance encounter at a financial planning interview changed everything. Within just six months of joining the RESP industry, Perminder became the #1 agent nationally. That spark ignited a career that would span decades and touch thousands of lives.
Today, Perminder leads Lifewise Financial Group Inc., a thriving firm with seven offices across BC operating under Desjardins Financial Security Independent Network. He served as Desjardins’ top recruiter in Canada for six consecutive years, growing his operation by 20% every year and personally mentoring over 600 financial advisors.
Book Collection
Founded in 2018, the Perminder Chohan Foundation is dedicated to supporting education, health, and poverty alleviation across Greater Vancouver. From providing a $20,000 endowment scholarship at Kwantlen Polytechnic University to actively supporting over 36 charities — including the Surrey Food Bank, Canadian Cancer Society, and Heart & Stroke Foundation — giving back is at the heart of everything Perminder does.